A Creator's Guide to Transmedia Storytelling: How to by Andrea Phillips PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To procedure advisor to Transmedia Storytelling

“Phillips’s booklet is a robust software for a person who desires to make a profession for him- or herself in the international of transmedia. via her assistance, the reader is ready to comprehend the basics of transmedia and the facility it could have while used with a compelling and robust story."
—David Gale, govt vp, MTV pass Media

“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and join the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving thoughts in the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly striking international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive strategy for telling tales throughout a number of media systems and formats—and it’s speedily changing into the go-to process for a large choice of companies. if you happen to paintings in advertising, enjoyable, or advertisements, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you must allure, interact, and captivate your viewers, you would like this booklet. Written by means of an award-winning transmedia writer and popular video games clothier, this booklet exhibits you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters reminiscent of HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll learn the way to:

  • Choose the ideal systems to your story
  • come to a decision no matter if to DIY or outsource work
  • Find and maintain a powerful middle construction team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your individual profitable transmedia career

With those confirmed media-ready suggestions, you’ll find out how to generate must-read content material, must-see movies, and must-visit web pages that might basically develop larger as audience reply, give a contribution, and unfold the observe. You’ll create significant buzz with constructions equivalent to exchange truth video games and fictional personality sites—or even “old-fashioned” structures similar to e-mail and make contact with calls. The extra you hook up with your viewers and the extra you get them enthusiastic about the storytelling approach, the extra profitable you are going to be.

This isn’t the long run. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the subsequent level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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